Qualitative research | Management homework help

 

In February 2009, bushfires raced across the Australian state of Victoria, claiming lives and property. While rebuilding will take years, at some point after a disaster, it is time to get back to business.  Suppose you are approached by the owners of several full-service wine stores in Victoria.  They are uncertain about whether they should simply maintain the same positioning they had previous to the bushfires, and they would like a report within 60 days.

  • How could each orientation of qualitative research, namely, phenomenology, ethnography, grounded theory, and case studies be used here?
  • What qualitative research tool(s) would you recommend be used and why?
  • What are the ethical issues that you should be sensitive to in this process?
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